This is a short book which I bought from a promotion on Facebook as I’m trying to learn about the world of online marketing.
This book covered some of the basics however a real shame for me was that the maths which they are doing for property as an analogy for advertising is wrong on page 15. That’s really ironic for someone who’s making a point about knowing the numbers. I felt like the book kind of loses integrity from that.
That aside, the book does have really sound fundamentals with regards to online marketing and the concepts which they have proven to work.
As with anything though it isn’t going to make you an overnight success any more than any book filled to the brim with information (This one isn’t, it’s more of a lead magnet) unless you put in the time and effort required to make it work.
So you might wonder why I am giving the book 80%. To me as someone starting out it certainly taught me a few things and reinforced a few other beliefs I had. Worth a read if you’re looking to get into online advertising. In fact if you message me you can have my copy because you aren’t able to buy it on Amazon or ebay.
Favourite quotes from the book:
Do people need, desire, and want what I am going to be offering them? – Page 17
When you’re looking at the math it’s not “how cheaply can I acquire this attention for?” It is ” How much can I afford to pay for this attention based on what I know I will earn on the backend?” – Page 21
To be an intelligent advertiser, you must be willing to fail often, fail quickly, and fail inexpensively. – Page 31
The novices quit and say, “This doesn’t work.” Of course! “YOU GOTTA MAKE IT WORK. – Page 33
The late great Gary Halbert said the easiest way to make advertising work is to “find a starving market”. If you want to generate cash flow quickly, you need to find a prospect who has a big problem that they need to have swiftly solved. – Page 35
You need to get their attention and leave them wanting more! – Page 38
When you are writing headlines for your market, think like a gossip magazine copywriter. – Page 39
Overall: 80%