I bought this book through a Facebook Ad which Dean explains is how I entered his sales funnel which is exactly what this book is about. I would say the first quarter of the book is his background story. Second quarter is some basic exercises worth doing if you’ve never done them before such as finding your why.
It’s not until the second half the book that things are useful with regards to affiliate marketing. In chapter 5 he outlines 4 core areas of focus which is really the nuts and bolts of how affiliate marketing works sucesfully.
- Traffic. Which is that you control (paid), don’t control (organic) and own (email list)
- Capture. Use an Email List through giving away a lead magnet on a landing page, using an auto responder to send them automatic messages
- Follow up. Most people will not buy an offer you present the first time they see it, so an auto responder increases sales. Page 90-91 has really useful blueprint for first seven emails to send.
- Sales system. Don’t just bombard them with useless sales pitches. Make sure it’s in their best interest.
Then in chapter you 7 outlines the phases you want to go through in an ideal order as an affiliate marketer. The first being the connector, the second the creator and the third the commander.
Chapter 8 explains the only 3 ways to grow any business
- Acquire more customers.
- Sell more products to new customers at original transaction.
- Sell more to your existing customers.
Chapter 10 reveals the most powerful word in marketing (which you’ll have to read to find out what that is) and chapter 11 explains the sales funnel.
I knew a lot of this but this is a really good book for beginners at affiliate marketing
Favorite quotes from the book:
“People with fixed mindsets believe their skills and talents to be based on inherent character, intelligence, and creative ability.” – page 31
“Believe it or not, (Micheal) Jordan was cut from his basketball team” – page 32
“On my death bed, I’d rather regret the things I did in my life, than regret the things I did not do.” – page 33
“When you fail, reassess the situation and ask yourself what you could have done differently, or better, to achieve a different outcome.” – page 35
“We will always have problems, but the problems you face when you’re broke are far worse than those faced with money and freedom.” – page 37
“Never forget, every one of those subscribers you see on your email list is a real person, and they have joined your list because they are interested in the topic you presented and have problems they want to solve.” – page 87
“You can climb a ladder but if it’s leading against the wrong building, what good is it?” – page 135
Overall: 85%